Just before the release of Devil May Cry 3, reuben was commissioned to do a live action promotion commercial for the game. During the conceptual stages. Reuben and his team put together a number of in game action test. Basicly trying to do in Live Action what the animators had created in the game. After going back and forth with concepts and budgets Capcom was limited and could only do a Japanese commercial, not having the budget to do a full USA national campaign. Reuben Flew to Japan once again and filmed for over 24 hours. There were many lighting and wire set ups which took a long time. The live action commercial was headed up by the game cinematic director Yuji Shimomura!

DMC Live Action Commercial

Live Action test for the commercial

Behind the scenes